What's normal about a dog anyway?

For thousands of years, dogs have progressively domesticated life with humans and developed the ability to digest plant matter. As true omnivores, dogs have evolved and can thrive on a nutritious, plant-based diet. 

We aim to provide complete and balanced dry pet food free from animal products and by-products and give the planet a much-needed break from harmful and inhumane animal farming practices.

A proper diet is essential for your pet’s health and is the best preventative care. We offer a genuine alternative to processed animal foods that benefit your dog and the environment by reducing the dangers of commercial pet foods and the over-reliance on excessive vaccinations that increase the risk of cancer in pets.

It is free of animal ingredients and low-cost fillers such as corn, soy, and wheat, ensuring easy digestion.